Final Fantasy X was released in the US almost 5 years ago. It was a fantastic game – great gameplay, great characters, great story. It’s the only video game I’ve ever played twice. Of course, one of the reasons I played it a second time was that it took 5 freaking years for Final Fantasy XII to be developed (Final Fanasy XI is an online MMORPG, which I can’t start playing for fear of completely neglecting my family).
Final Fantasy XII was released in Japan in March, where it’s sold about 2.5 million copies and received perfect game ratings from gamer magazines. The US release is at midnight tonight. My wife pre-ordered my a copy of the special edition for my birthday, so I’ll be scooping that up this evening at the local GameStop.
What amazes me is how huge this business is. Final Fantasy XII cost $35 million to develop. The anticipated sales are at least 7 million copies. Here’s how some of the earlier titles fared:
- Final Fantasy VII – 9.8 million
- Final Fantasy VIII – 7.9 million
- Final Fantasy IX – 5.3 million [Not as compelling as the other titles]
- Final Fantasy X – 7.9 million
- Final Fantasy X-2 – 5.1 million [This one really sucked]
Multiply those numbers by $50, and you get an estimate of the retail sales of these titles. Everytime one of these comes out, you’re talking $250 – $500 million in retail sales; most sales occur within 6 months after release. Then, of course, there’s the merchandising that goes with it. For the FFXII release in Japan, they were even selling a branded drink and a branded PS2 system for hardcore fans. Both of which were really stupid marketing moves, but you get the point.
Anyway, tonight’s the night.